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Phone: (703) 581-2389
PO Box 62
Merrifield, VA 22116-0062

 

Branding and Identity

A brand is the identity of a specific product, service, or business.  A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.

Croftware has many years experience with Branding.  For additional information regarding this program, click on the "Contact Us" button below.

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